"We often use coupons and
percentages off on service and parts to attract customers." "We have been running front page ads in The Shopper for years," say Dave Gibson, one of the owners of Gibson Chevrolet in South Holland. His ads are designed to bring customers to his showroom, but they stay (and buy) because of honest, accommodating, low-pressure service and a wide selection of vehicles.
Dave applies proven advertising principles to grow his business. While The Shopper has been a key component to his advertising plan, he also draws customers from his Website and other media specific to auto sales.
"We often use coupons and percentages off on service and parts to attract customers," Dave says. "Coupons, particularly, allow us to track how well our ads are performing. Because we advertise in all Shopper zones, our customers come from a wide radius. Gibson Chevrolet also keeps an accurate data base of new and old customers. That allows them to reach loyal customers via direct mail, and bring them back with special offers and coupons.
Gibson Chevrolet takes pride in being a family-owned business with strong values. "That's one of the reasons I like The Shopper," Dave says. "Their people demonstrate the same high values that are important to us."Dave Gibson tells The Shopper that he not only uses us to build his business, he willingly recommends us to other retailers.